Vinichi is a luxury sportswear brand founded in 2024 by Franco Guaragna. Born from a passion for fitness and a love for minimalist luxury,

Vinichi embodies the relentless pursuit of success in life.

At Vinichi, our mission is to support individuals during their journey to greatness, We believe in being there for people through every step of their process, celebrating both their everyday efforts and their grand successes.

Our brand seamlessly blends elegance with functionality, offering two distinct lines: one for high-performance sportswear and another for sophisticated streetwear. Each piece is designed with a minimalist aesthetic, ensuring you look and feel your best whether you’re at the gym or out on the town.

Our products cater to entrepreneurs and business professionals who are passionate about fitness and building something from scratch. These are the individuals who strive to be the best at what they do, and Vinichi is here to support them every step of the way.

Join us on this journey, and experience the intersection of luxury, elegance, and relentless ambition.